Shopify handles the storefront. What happens behind it?

Shopify is great at what it does - putting products in front of customers and letting them buy. But your business doesn't end at checkout.

An order comes in. Now what? Someone has to check inventory. Someone has to make sure the right warehouse gets the pick-and-pack request. Someone has to update the CRM so the sales team knows. The invoice needs to hit QuickBooks. The customer wants tracking info. Support needs to know about the order in case they call.

If you're doing any of that manually - or worse, if some of it just isn't happening - that's where we come in.

We connect Shopify to the rest of your business. So when a customer clicks "buy," everything downstream happens automatically.

What We Build on Top of Shopify

Sync everything automatically:

Orders flow into QuickBooks or NetSuite as invoices. No manual data entry. Tax calculations, discounts, shipping charges - all mapped correctly
Inventory syncs in real-time between Shopify and your warehouse or ERP system. Sell something on Shopify? Stock updates everywhere. Receive a shipment in your warehouse? Shopify reflects it instantly
Customer data syncs to your CRM. New Shopify customer? They're in Salesforce or HubSpot automatically, with their purchase history attached
Shipping and fulfillment data flows to ShipStation or your 3PL. Labels generated. Tracking numbers pushed back to Shopify. Customer notified. Hands-free

B2B on Shopify:

Not just for retail. We build B2B ordering experiences on Shopify for wholesalers and distributors:

Customer-specific pricing. Each buyer logs in and sees their negotiated prices
Tiered discounts based on volume or customer segment
Net payment terms. Not every B2B buyer pays at checkout
Restricted catalogs. Some customers see your full catalog, some only see what's relevant to them
Reordering. One-click reorder from purchase history. Because your B2B customers buy the same stuff every month
All of it synced to your ERP and accounting system

Custom storefronts and portals:

Headless Shopify builds where the storefront is completely custom but Shopify powers the backend (cart, checkout, payments, inventory)
Customer account portals that go beyond Shopify's default. Order tracking, invoice downloads, support ticket submission, account management - all in one branded experience
Dealer/distributor portals that use Shopify's B2B features but with a custom front-end tailored to your business

Automations that save hours:

Product marked as "low stock" in your warehouse? Automatically hidden or marked "pre-order" on Shopify. No overselling
Customer places their 3rd order? Loyalty program triggered. Discount code generated and emailed
Abandoned cart? Follow-up email sent with personalized product recommendations based on browsing history
Return requested? Return label generated, inventory adjusted, refund processed in QuickBooks. All automatic
New product added to your ERP? Automatically published to Shopify with photos, descriptions, and pricing pulled from your PIM

A Real-World Scenario

A specialty food distributor selling both direct-to-consumer and wholesale (B2B). They were running two completely separate operations. DTC orders came through Shopify. B2B orders came through email and phone. Inventory was a nightmare because the two channels weren't connected. They'd oversell on Shopify because a big wholesale order just wiped out stock that hadn't been updated yet.

We unified everything:

Built a B2B portal on Shopify with customer-specific pricing, net terms, and restricted catalogs for their wholesale buyers
Connected both DTC and B2B channels to a single inventory source in their ERP
Orders from both channels flow into QuickBooks automatically. DTC orders as individual invoices. B2B orders as net-term invoices with the right payment terms
Shipping is handled by ShipStation, with different rules for DTC (individual parcels) and B2B (palletized freight)
Customer data from both channels syncs to HubSpot for marketing segmentation

Result: overselling stopped. B2B order processing went from 20 minutes per order (manual entry) to near-zero. The ops team that used to spend half their day processing orders now focuses on sourcing new products.

How This Connects to the Bigger Picture

Shopify is the storefront. But the real magic happens when it's connected to everything behind it. Inventory that stays accurate across channels. Orders that process themselves. Customers who can track their own stuff without calling you.

→ See how we Uber-ize businesses with self-service portals

→ See how we give sales teams superpowers with CRM integrations

→ See how we make support teams omniscient